Amazon massively expands its lead in Germany

By Holger Schmidt

Our portfolio company Amazon significantly extended its lead in German online retail last year thanks to explosive growth in its marketplace business. The volume of trade on the Amazon Marketplace grew by 41 percent to 29 billion euros (incl. VAT), new calculations by the Cologne Institute for Retail Research (IFH) show. Together with the 23 percent increase in proprietary trading, the total trading volume at Amazon Germany has climbed by 34 percent to 45.3 billion euros. This means that Amazon's share of German online retailing has jumped above the 50 percent mark for the first time. 

One out of every ten euros spent in the nonfood retail sector as a whole goes to Amazon's digital cash registers. A further 25 percent of nonfood sales are influenced by Amazon via information searches or price comparisons. For example, in the CE & electrical category, more than 70 percent of sales are dependent on Amazon. In the home & furnishings category, "only" seven percent of sales are attributable to Amazon - but a further 28 percent are influenced by Amazon, the IFH data show.

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The author and/or related persons or companies may own the shares mentioned herein or are already invested in these shares, e.g. via an investment vehicle. This article is for general information purposes only and constitutes a free expression of opinion and not investment advice. Please also note the detailed legal information. 

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